Loveinstore

When a customer walks into your store, ideally, they would like to make a purchase. Eventually, they left home and went to your store. If nothing else, they'll consider buying from your store. But there's a big problem. Today's customers have short attention spans. Advertisements and advertising campaigns are everywhere. Everyone is virtually immune to most of these stocks.

Customer engagement is the connection between your customers and your brand. We focus exclusively on retail, leaving behind the various channels we use to attract customers. At the end of the day, we want to help store

The ultimate goal is to use your retail space to make your store stand out, attract shoppers, and generate more sales. Creativity is the key to good visual merchandising, and bringing vision to life should be your focus.

What are the four elements of visual merchandising? There are four main elements to visual merchandising: You can place ads on these items to attract customers.

Attracting the attention of passers-by and encouraging them to enter your store is the main purpose of good visual merchandising.

Therefore, while it is important to provide a great virtual experience for customers (for example, investing in high-quality call center technology), retailers should also focus on store design and offer attractive options to customers when physically located in the store.

This is where retail can help. Retail businesses organize products in attractive ways and entice shoppers to buy more than they originally thought. The term encompasses everything from how a store's products are visually organized to how products are displayed to encourage shoppers to make additional purchases and how si

In the ever-evolving marketing era, in-store promotion is rapidly becoming an integral part of marketing. Brands constantly develop innovative strategies to capture customers' attention and boost sales. let’s explore the power of in-store promotion and how to create unique and immersive shopping experiences.

What is In-store Promotion?
In-store Promotion refers to a marketing strategy brands use to capture customers’ attention toward their products in physical and offline stores. By implementing special offers, discounts, sampling, and other promotional activities, brands enhance customer

BTL activities refer to marketing activities that reach directly to target customers, as opposed to ATL (Above The Line) marketing, which gets a wider and more popular customer. BTL marketing includes in-store promotions, direct mail, email marketing, telemarketing, trade shows, event and experience marketing, targeted advertising, and more. Included. These activities aim to increase brand awareness and sales by creating personal and engaging relationships with target customers.

In a dynamic and trending world, companies cannot succeed with traditional strategies. As consumer lifestyles ch

When you're ready to launch a brand promoter program with your employees, customers, influencers, and other stakeholders, follow these steps:

Define the goals of your brand promoter program. Most brand promoter programs focus on brand awareness. If your goal is brand awareness, you should measure the success of your program by tracking mentions, hashtag usage, and follower growth. If your goal is to increase sales, you can use special links or coupon codes to track your success. Other goals include entering a contest or getting people to subscribe to your blog or newsletter. Decide how to

Know Your Customer (KYC) is a critical factor in combating financial crime and money laundering today, and customer identification is the most important aspect as it is the first step to better performance in other stages of the process.

Let's start with the definitions of KYC and eKYC and see how advanced identity verification systems can better support the KYC process. Have finished?

What is KYC? KYC is about knowing your customers and sometimes getting to know them.

KYC, or KYC verification, is a mandatory process that identifies and verifies a customer's identity upon opening an

Every year, we see a lot of new products and brands trying to fit in the market and make their place in retail stores and on customers’ shopping lists. In the dynamic world of retail, merchandising is a powerful tool that aims to create a captivating and seamless shopping experience for customers while maximizing sales for the brands. Merchandising is a crucial tactic of product marketing and is much more than just displaying products on shelves.

Merchandising is a strategic practice of placing products on the shelves that attract eyeballs of the consumers and influence purchases at the p

One of the most common reasons why brands fall behind their competitors is that customers change their minds based on what they see, learn, and do when they interact with products in the store.

Customers want to interact with the product, and that interaction should add value to their experience before they buy the product. Service: Ask yourself: Does physical interaction with my products add to the in-store shopping experience? If it is a specific packaging component, make sure it appears on the shelf style the product is stored on. Why choose online shopping?

Advances in new technologies and the rise of fintech have changed consumer expectations of financial services. However, with the rise of fintech, money laundering and terrorist financing are also on the rise. Financial institutions should have AML and KYC programs to limit their vulnerability to these crimes.

For example, in the EU, the laws of different member states are based on provisions such as AMLD 4 and 5. As a result, the laws of other countries are similar and often differ only slightly. However, these differences pose additional challenges when companies operate globally and have

If you own or run a business, you have a brand for that business. Branding is the process of creating a strong and positive image for your company, products, and services. It is essential to help your business stand out in the market. Branding is important because it's the first thing your audience sees. This is communicated through your logo, color scheme, and messaging.

But what is a brand promoter? A brand promoter is someone who represents your company or business in a positive light.

This helps build trust with your audience of potential customers. Ultimately, it helps bring custom

The retail industry has undergone significant transformations in recent years, driven by changing consumer preferences, technological advancements, and evolving business models. Yet even today, 85% of retail shopping is offline.

With more than 13 million grocery stores in India, two primary trade channels that are shaping the contemporary retail landscape are - Modern Trade and General Trade

Modern Trade refers to the large-scale retail store where customers experience a range of products of the brand. It encompasses shop formats like supermarkets, hypermarkets, etc.

Product promoters play an essential role in representing the company and marketing the product to potential customers. They help consumers access products and services that add value to their lives and help companies achieve their profit goals. Knowing what a product promoter is, what it takes to become one, and how much they earn on average can help you decide if this career is right for you. In this article, we break down what a product promoter does, explain how you can become a promoter, provide information on average salaries, and provide advice on starting your career as a brand promote

A product listing page (or category page) on your e-commerce product listing site displays items for sale.

Should we put together a short product description and good photos and hope buyers like it? Not!

Too many eCommerce business owners need to pay more attention to the power of a good product listing page.

This page is where buyers first see your products. So, make sure to present buyers with a smooth product listing page. These wrong first impressions can be very damaging to the bottom line. The best product listing pages give you a warm welcome like you're at a friend's house. I

Effective visual merchandising is not just about creating a visually appealing brand and eye-catching displays. Presenting your product should also relate to what is essential to your customers. You need to sell customers what they want, not what they need.

Shoppers always come into stores and buy things they can't live without. Therefore, they do not need to advertise it. Instead, use this opportunity to drive customers to other products they have not seen. Are your customers looking for value for money at an affordable price? Are they looking for a sense of luxury and distinction? Are th

Consumers often make their first impression based on what they see. Therefore, the field of visual merchandising can play an important role in improving in-store appeal, ambiance, and customer experience. Effective visual merchandising turns your physical or digital environment into an extension of your brand image. This article explains what visual merchandising is, what types of visual merchandising there are, and how to improve your visual merchandising.

Visual merchandising is the act of organizing and displaying products in a retail space. It is used to present the product and its fe

Consumers often make their first impression based on what they see. Therefore, the field of visual merchandising can play an important role in improving in-store appeal, ambiance, and customer experience. Effective visual merchandising turns your physical or digital environment into an extension of your brand image. This article explains what visual merchandising is, what types of visual merchandising there are, and how to improve your visual merchandising.

Visual merchandising is the act of organizing and displaying products in a retail space. It is used to present the product and its fea

Marketing trends are ever-changing; modern tech and digitization have evolved how we market products/services. ATL activities have lost their hold as the prime measures to reach potential audiences. BTL activities have taken the lead in the modern-day brand promotion scene with marketing gurus preferring to move towards experiential marketing solutions.

The modern consumer is more discerning due to the increased availability and options. They are unlikely to be duped by phony promises and 'irresistible' sales. They are becoming increasingly demanding and want authentic experiences beyond t

Several times as a retailer, there might have been scenarios where you are left wondering which one of your marketing or advertising worked. You've either got the right audience where the target customer is in your store or e-commerce channel with the correct item at the right price, and they're ready to buy. Sounds good, right? You're about to make a sale when the customer clicks to add the item to their cart or physically selects the item from the store. But the story unfolds when the dreaded "sold out" message appears,z or an empty shelf in the store greets the customer.

There are several ways that a seller needs to follow to maximize profits and get more sales. One such evergreen measure is the merchandise planning process that includes selecting, managing, and displaying products in such a way that it brings the maximum turnover and increases brand visibility.

This activity generally meets the customer's demands by making the correct item available in quantity and price.

Several activities make a seller lose potential customers and increase the overall costs. This includes buying the merchandise in an unplanned quantity or not calculating the transp